Walking down the Pacific Beach boardwalk today, it’s amazing to think that less than 100 years ago this beach town had only dirt roads and less than 1/80th of its current population. Today, this bustling ocean area contains some of the most sought-after soil in Southern California.
Branching out in the 1880s
The days of the California gold rush brought thousands of people to the sunny San Diego coast. In 1880, the San Diego railway was extended to Pacific Beach and a racetrack opened that brought in big names like Wyatt Earp. A College of Letters was also erected to attract families of settlers to the area.
By 1886, land speculators started moving into the Pacific Beach area, hungry for a fortune. Real estate lots went on sale the next year as railroads and chambers of commerce pushed hard with public relations and advertising for the budding area. Advertisers sold this land for its beaches and easy access to fishing, hunting, and yachting.The temptation of beach life brought thousands upon thousands of people surging into the area. In 1888, the Post Office at Pacific Beach was established (and was eventually discontinued in 1941 when it became an incorporated station of San Diego).
The 1890s saw the end of the Pacific Beach land boom as the depression took hold and the influx of settlers rapidly declined. The collapse of the boom in the 1880s led to Pacific Beach becoming a partially deserted town (almost unfathomable today) in which residents turned to farming lemon orchards to help make ends meet. But by the end of 1889 the San Diego & Pacific Beach Railroad was completed to the end of Grand Avenue. With this new opportunity for transportation, Pacific Beach began finding its feet. Now a Pacific Beach landmark, the Zlac Rowing Club was established in 1892. In 1894 the railroad was extended to La Jolla and facilitated passenger transportation as well as lemons, lumber, coal, and merchandise.
1900s
World War II gave way to the rebirth of greater San Diego, and this post-war growth saw servicemen taking ground and buying up the empty lots in Pacific Beach. Naval housing, schools, theaters, and new businesses brought about residential sustainability and the beach town thrived as nightlife, outdoor activities, fishing, and other pastimes caught hold. By the early 1920s, Pacific Beach boasted a population of 500. The Pacific Beach School cropped up on Emerald Street, which helped further build out the community.
One of the biggest contributors to the growth of Pacific Beach was Earl Taylor, who invested a large sum of wealth into the town. Taylor and his family relocated to Pacific Beach from the Midwest in the early 1920s, and Taylor took up a good deal of the land west of Cass Street. With his wealth, he paved the streets and built in sidewalks, even adding a streetcar service to La Jolla to bulk up the area’s transportation. Taylor also added a pier to the city in 1927 to bring even more pizzazz to the sleepy beach town.
Roads to accommodate the increase in automobiles helped the popularity of the area, and in 1930 the Rose Canyon Highway was opened. Shortly after, the causeway between Crown Point and Midway Drive was opened. Streetcars were replaced in 1939 by buses that ran up to La Jolla.
By 1950 the Pacific Beach residents reached the thirty-thousands and homes were selling for five figures.The 1960s brought about more development as vacant lots were eagerly snatched up and larger venues such as Sea World and the Hilton Hotels rolled into nearby areas. These tourist attractions brought new visitors and increased the attractiveness of the ocean town’s charm.
Present Day Pacific Beach
Today, the bustling town of Pacific Beach is known for its younger crowd of college-age folk. Sought out for its nightlife, restaurants, and busy beach boardwalk, it’s a hub for nighttime fun and daytime adventure. Surfing is an important pastime of Pacific Beach patrons, and many surf shops can be found sprinkled among the coffee shops and apparel stores. Throughout the year active youngsters and adults alike can be found playing flag football, jogging, surfing, bicycling, sunbathing, and skating all along the shore of this popular beach destination.











