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San Diego is widely known as one of the country’s prime spots for tourism. Its bright and sunny year-round weather and beautiful, idyllic beaches make for one of the most pleasant vacation destinations during the summer months. Every year, millions of tourists from all over the world go to San Diego to relax and take some time off from work and the stresses of everyday life. Even San Diego has suffered from the decline in U.S. tourism caused by the current economic recession. In the last couple of years, business owners and vacation rentals had to come up with new methods of attracting visitors who are not eager to spend a fortune. For this reason, a San Diego vacation is now not only one of the most enjoyable options, but also an extremely affordable one.
One of the biggest strategies for many business owners in the tourism sector was to slash prices, and this did indeed give them an increased spike in the number of visitors. But in 2010, price slashing is no longer enough (and no longer viable for many businesses and property owners). Business owners in the tourism sector this year are relying, instead, largely on vacation package deals to attract vacationer’s attention. Unable to carry the loss of severely discounting their prices, vacation rental owners and business are sometimes offering treats like complimentary food and recreational activities for the children. These “added value packages” also include such things as spa treatments, complimentary museum or zoo visits, and extra-night stays.
Is This a Good Sign?
The fact that retailers, vacation home owners and vacation rental agencies that are part of San Diego’s tourism industry are cutting back on bargains and relying instead on other methods of attracting clientele is, in fact, a good sign. It means that San Diego businesses and individuals are comfortable taking risks and banking on the improved state of the country’s economy. This isn’t to say that discounting will end entirely. There will always be discount rates in the areas that cater to visiting tourists, but these discounts will not be as big as they were in the previous two years. A recovering economy means that people should be willing to spend more on vacations, and relying on attractions other than price cuts is a necessary step in weaning tourists from drastic bargain deals.
Summer Packages and Attractions
Sea World theme park is one of San Diego’s biggest attractions, and one of the many San Diego enterprises that are relying on special package deals to boost sales this summer. Currently, Sea World is offering a special promotion in which visitors can purchase a child’s admission ticket for only $5 when they purchase a regularly priced adult ticket for $69. The $5 child’s ticket is donated to a wildlife conservation group. The theme park is also offering various vacation packages that give visitors access to other San Diego attractions such as the Hornblower Cruises, Old Town trolley tours, and tours of the Midway museum in the San Diego Bay.
Aside from the attractions that packages and discount rates offered, San Diego is still banking on its many free attractions to keep visitors coming back. The beautiful year-round Mediterranean weather, the beaches and the surf, the historical landmarks and even some of San Diego’s internationally renowned museums are completely free to the public. As the tourism industry wavers shakily towards recovery, these things will continue to attract people to this southern California city.
